Early life: In his early days (20-28) Samuel Lawrence was a music writer for a kids cartoon staring the three main characters Bendy, Boris and Alice. The producer of this cartoon worked him into the ground. Samuel was there 18 hours of his day, he practically lived there. After some time he found his own little cove, a place where he could peacefully write. It wasn’t enough, it never was.

Madness: Bendy was all he saw. Bendy here Bendy there, every time he closed his eyes, he would see the not so sweet cartoon character.

The lost ones: The lost ones is the cult Samuel led. his cultist, ink demons. unholy creatures created by Bendy, better known as The Ink Demon. Sammy followed the practices of the cult and passed them down to the lower nameless members